Katy Perry Selfridges Launch, A-sites, TOD

Colouration was asked to design and produce all elements for Katy Perry's first fragrance Launch "Purr". Colouration designed and produced a large promotional site, which took centre stage in Selfridges, London for Katy Perry's personal appearance. Three A-site designs, ranging from 1m2 sites to 3m2 sites, including freestanding back wall visuals, vinyl flooring, stocker units and freestanding bottle cutouts. The promotion was so successful further demand extended across other retailers, Colouration then produced accompanying Boots TOD promotions.