Beauty Fragrance Launch

Beauty, the new women's fragrance by Calvin Klein. An elegant and sophisticated fragrance positioned at the high end Calvin Klein range. Colouration's creative team was asked to design and produce several elements to assist the national launch of the fragrance. Including acrylic fabricated counter units with LED lighting, acrylic fashion look books finished with foiling and several other POS items. Colouration's extensive production facilities enabled all elements to be produced totally in-house, ensuring consistency and cohesion of all POS elements to maximise the fragrance and brand values.