As part of a year long project run by A&N Media, Colouration won a competitive pitch to design and produce the first of three Pop Up Shop installations for A&N Media Group “Mail Shop” project. The Pop Up Shop was installed in October for three days within the main atrium of DMGT UK Head office Northcliffe House, London. The aim of the project was to raise the Mail Shop online store’s awareness internally throughout the A&N Media Group.
The initial theme for the installation was “Health & Beauty”. The Pop Up Shop included a tailored product range for each day accompanied by several health and beauty industry specialists covering demos and free trials.
The versatile design allows the pop up shop to be used within a site space of up to 5m x 3m, allowing the client freedom for future events and promotions. The look and feel of each promotion can change by simply removing, reconfiguring or adding additional wall panels and with a new lick of paint the pop up shop is totally transformed. Other features include large freestanding signage, two freestanding units for hero product placement, wood effect flooring, acrylic shelving, down lighting, additional retail furniture and large printed visuals. Pop up shops are a great tool in building consumer interest, the additional exposure allows a brand the opportunity to create a unique environment which really engages with their target consumers.
Read what our client had to say about the project:
“Colouration exceeded all of our expectations at A&N Media regarding our Mail Shop Pop Up Shop. Colouration grasped the initial concept and understood exactly what we were trying to achieve. Their level of customer service was excellent, always being very helpful and friendly with nothing ever seeming to be of trouble. We look forward to working with Colouration again on our next promotion.” Christina Turowska A&N Media October 2011
Pop Up Shops can be used within temporary retail locations, shopping centres, exhibitions and A-site promotion space. For more information on how Colouration can help you with a similar project please contact us at info@colouration.co.uk
